Brief · Pixelio

01 About your brand

Brand or company (required)

Your name (required)

Your role

Email (required)

Instagram, website or store

Paste the links

1 What does your brand sell, and to whom?

2 What sets it apart from its competitors?

3 What do you like and dislike about how it looks today?

02 What you need

What are you interested in? · check all that apply

Below are the questions for each service. Answer only those for the services you're interested in.

1 What do you want to achieve with this project?

Sell more, launch something, change how people see you, have steady content

2 How will you know it went well?

Deliverables and dates

Roughly how many pieces?

Formats

Instagram post (4:5), Stories/Reels (9:16), YouTube (16:9), print

Where will they be used?

Social media, paid ads, website, point of sale, press

When do you need it?

Is there a hard deadline?

Who approves the final result?

02a About your image project

1 Is it product, people or both? How many products or looks?

2 What will it be used for? (campaign, editorial, catalog, album cover, press)

3 Do you already have models, a stylist and makeup, or should we suggest them?

4 Do you picture a studio, a location or a world built with AI?

5 What should the image feel like? Describe it in three words.

6 Do you also need video from the same shoot?

02b About your video project

1 How many videos, and how long?

2 Is it a single piece or a series in the same style?

3 Will they run as paid ads? On which platforms?

4 Do they need on-screen text, subtitles or voiceover?

5 Is there a script already, or do we write it? Do you have licensed music?

6 Is there a video, yours or another brand's, you like as a reference?

02c About your brand project

1 Is it a new brand or a refresh? What do you want to keep from the current one?

2 Is the name final? Is it trademarked?

3 Do you need just the visual identity (logo, colors, fonts and a short guide), or also the brand strategy and how it's applied to packaging, social media and more?

4 Describe your brand's personality in three words.

5 Where will you use the brand first? (packaging, labels, social media, stationery, signage)

6 Which brands do you consider your competitors?

02d About your web project

1 How many pages or sections do you picture? Will you sell online?

2 Do you have a domain? Who manages it?

3 Do you already have the text and photos, or should we create them?

4 What should visitors be able to do? (message on WhatsApp, book, buy, download)

5 Who will update the site after launch?

6 Which websites do you like, and why?

02e About your monthly content

1 How many pieces a month do you post today, and on which platforms?

2 Who posts and manages your social media? (not included in monthly content)

3 Can you send us photos of your product every month?

4 What key dates are coming up? (launches, seasons, promotions)

5 What kind of post has worked best for you so far?

6 How does your brand talk to its audience? (formal, friendly, playful, technical)

03 Materials and references

What do you already have? · check all that apply

Vector logo (Illustrator, SVG or PDF) Brand manual or guidelines Photos of your product, store or team Physical product available for a shoot Copy, catalog or prices Social media accounts and logins Current website host or online store (e.g. Shopify, Wix) Domain and logins

Links to your files

Paste Drive, WeTransfer or Dropbox links to your logo, manual and photos.

1 Share 3 images, accounts or brands you'd like your project to resemble. What do you like about each one?

Paste Instagram, Pinterest, Drive or website links

2 What do you absolutely not want?

Colors, styles, brands you don't want to look like

3 Is there anything we must include?

Brand colors, logo in a certain place, legal notices

4 We combine on-set shoots with AI. Is there anything that must be real footage or photos, with no AI?

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Tell us about your project.