Branding agency · Guadalajara · Projects in Mexico City and remote
A brand you recognize from afar.
Logo, palette, typography and usage rules, built on a brand platform that says who you are and how you speak. We hand you a system ready to apply to packaging, social media and point of sale.
- From
- US$1,090 + tax
- Routes
- 2 or 3 design routes
- Time
- 3 weeks from deposit
- Revisions
- 2 rounds included
- Blue#0000FF
- Black#0F0F0F
- Light gray#F5F5F5
- Gray green#CBDBD1
Who it's for
- 01New brands that want to launch with a complete identity
- 02Brands that grew while their image fell behind
- 03Businesses about to launch packaging, a store or social media
Once the identity is ready, we shoot the campaign with the same art direction.
Spec sheet · Typical project
What's included
A complete branding project: from the questions about your business to the guidelines anyone who touches your brand will use.
- DiscoveryQuestions about your business, your audience and your competitors
- Brand platformThe core idea, the personality and the tone of voice of your brand
- Design routes2 or 3 proposals; you pick one in writing and we develop it
- LogoWordmark, symbol and their variations
- Color and typographyPalette with its codes, and typefaces
- ApplicationsThe pieces your brand needs: packaging, labels, social media, stationery
- GuidelinesUsage rules, clear space and incorrect uses
- Revisions2 rounds of revisions included before final delivery
- Quoted separatelyPhoto and video campaign, printing and production of pieces
From idea to delivery in 3 weeks
Every quote comes with its schedule. Weeks count from the deposit; if an approval or a material is late, delivery moves by the same amount. More than 2 rounds of revisions are quoted separately.
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01 Before we start
Before week 1
- Us
- Call and quote within 48 business hours
- You
- Fill out the brief, sign the quote and pay the deposit
-
02 Concept and pre-production
Week 1
- Us
- Discovery and brand platform; 2 or 3 design routes
- You
- Answer our questions and approve the platform; pick a route in writing
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03 Production
Week 2
- Us
- Logo, color, typography, applications and guidelines
- You
- Nothing: it's our turn
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04 Review
Week 3
- Us
- Delivery for review; 2 rounds of revisions included
- You
- Send your feedback in a single list within 2 business days
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05 Delivery
Week 3
- Us
- Final files in the agreed formats
- You
- Approve the delivery and pay the remaining 50%
The identity, applied
See the Boycot caseFor Boycot, a menswear brand, the platform “The boycott from within” became a wordmark with cut-out O's, a symbol shaped like a file folder and guidelines that reach all the way to the pants label.
Frequently asked questions
- How much does branding cost?
- From US$1,090 plus tax: discovery, brand platform, 2 or 3 design routes, logo, color, typography, applications and guidelines. Extra applications or the photo and video campaign are quoted separately.
- What is a brand platform?
- It's the idea that holds your brand up: what sets it apart, what it's like and how it speaks. For Boycot it was “The boycott from within”; the logo, the symbol and the campaign all came from there.
- How many logo proposals will I see?
- Two or three complete design routes. You pick one in writing and we take it to the final logo, color, typography and applications.
- I already have a logo. Can you update it?
- Yes. We start with discovery and tell you whether it's better to refine it or start over.
- How does payment work?
- 50% deposit when you sign the quote and 50% on delivery. We issue invoices (CFDI in Mexico).
Is your brand about to be born?
Tell us what you want to achieve, by when and in which formats. We'll send your quote and schedule within 48 business hours.